Direct Mail

Monday, May 25, 2009

E- Mailers


E mailers are a powerful tool for market promotion and brand awareness. It is a low-cost, high coverage method that is used to reach millions of people across the globe. This latest tool of communication has become the most sought after way of conveying the message to people. E-mailers can be sent as Flash presentations or HTML pages. Besides being distinctive, they are visually attractive and make an impact in the minds of the viewer. These are very useful when you have any new product or service to advertise. HTML E mailers have ramped up the effectiveness of the medium by making things a lot more noticeable, easier to create and a whole lot prettier.

Some of the advantages that it offers to companies are:

Go Green - email marketing is 100 %paper-free

More cost effective if compared with expenditure involved in print media

Distributes information to a wide range of specific, potential customers within few minutes.

Easy to track

Generates repeat business affordably and automatically by ensuring that nature and quality of your products and services are available to maximum amount of people. They are meant to attract customers to buy more products and services.

A company can get tremendous marketing results through e mail marketing. An effective   e-mailer helps to connect your business with people eradicating the barriers of distance.

From the consumer?s point of view, e mailer means convenience in the form of proximity to the products and services of their choice. Some of the additional features endued by email marketing are - promptness of service, adequate information, product offerings, price range, and feedbacks about the merchandise in consumer intents to buy.

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