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Wednesday, June 3, 2009

Perk Up Your Café or Restaurant with Designer Postcards


After watching Chef Gordon Ramsay on TV, an idea began to brew in my head. The show, Kitchen Nightmares feature restaurants on the verge of closure, but are saved by detailed remodeling and fine tuning of the staff, set up, menu, food and cooking techniques. One interesting idea that inspired me was marketing the re-launch and sustaining efforts of these restaurants using postcards. Restaurants and Cafes would benefit from a custom postcard print. Using a custom-made postcard design to promote their menu or specials can drastically improve sales and establish an image for their business.

Commuter towns situated near railways, airports and other modes of transportation have the most to gain from designer postcards, because travelers love souvenirs.

Restaurants and cafes in coordination with the city office can develop landmark commemorative postcard prints exclusively their town or city. They can brand their establishment as a landmark in the town and get more foot traffic. Here is a short compilation of other postcard applications fit for cafes and restaurants.

Cool Flyer

Use your postcard prints as flyers and leave a lasting impression. Office employees will flock to your doorsteps for reservations if they see a well made poster design that gives a sense of hometown pride.

Collectable Giveaway

Turn your designer postcards into a collector's item by creating a series with different concepts and themes for every season. Now your customers have another reason to visit your dining establishment regularly.

Souvenir Memento

Make postcard designs that carry the spirit of the city and embody an everlasting touch of prestige by turning them into personalized souvenirs. Use them on special occasions for added glamour.

Stylish Table Top Display

While your patrons bask in your dining space, elevate their experience with a taste of nostalgic history printed on postcards that stand elegantly upon their plate. There is no way they can get bored.

Modern Art Décor

Mount postcards for display and enhance the ambiance of your interior space. Accentuate every part of the room with a signature postcard print and I'm sure they will never forget your café or restaurant.

You can also come up with your own use postcards. A handy 4"x6" postcard serves both as a lovely gift and an awesome giveaway. The choice is all up to you now, but whatever you decide on postcard printing is the way to go. Designer postcards can liven up your business without being a total let down. Postcards are a powerful marketing tool and tasteful promotional materials

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