5 Ways Camera Verification Puts You Ahead Of The Mail House Competition

Let's face it... everyone has inkjets, inserters, tabbers, laser printers, offset/web, etc.  As a matter of fact, trying to offer these as an incentive to mailing customers would just get you some funny looks.  Your clients would just say, "Of course you have those... you're a mailhouse."

What NOT everyone has is CAMERA VERIFICATION!  You might ask why you need this, especially if none of your customers have asked about it (believe me, if they aren?t asking for it yet, they will be soon. 

But it's not always the customer requests that should prompt you to get involved with new technologies.  The primary reasons for installing camera verification would be increased production SPEED, ACCURACY, and REDUCED LABOR COST!  These are the back-end qualities that make a mailing company great, but generally aren't directly seen by the clients.  How does camera verification help you accomplish this?

1.Do you ever need to match-up documents, statements or paperwork that has variable personalized information on it?  If so, you can only run production so fast because your operators have to "spot check" to be sure documents match.  Spot checks slow you WAY DOWN, costing additional labor, time and money!  Plus, mis-matches that are not discovered can get you into big trouble!

2.Do you ever take non-window envelopes with personalized information from the inserter straight to the inkjet?  Camera verification can help you inkjet inline with your inserter, and be sure the envelope matches it's contents every time, without spot-checks that kill productivity.

3.Do you have jobs where the paper stock changes throughout the run, to match specific criteria?  Do you ever have cover stock that changes based on variable criteria?  How do you know the correct paper stock is being pulled from the correct printer drawer or collator pocket?  Camera verification can proof this automatically, at full speed, and shut down the system if the wrong stock is used, OR if there is a mismatch of materials.

4.Do you ever spot check to be sure booklet signatures and pages have been collated in the right order?  Camera verification can do this automatically!

5.Has your client ever asked you for PROOF that you correctly processed their order?  If they have, then that's a good thing.  They're asking you to do something not all mailers or printers can do... something you can do with camera verification.  You can read OCR or barcode or even text on documents "in process", then read the finished product on the output conveyor and generate reports that prove everything was done correctly, all variable data matches correctly, and that everything in the customer's file was processed.  No missing pieces, no duplicates, no mis-matched information!

Everyone can do variable data now....but the one thing NOT everyone can do yet is run variable data jobs at the full production speed of their equipment, with 100% accuracy that they can PROVE!  Save labor, save time, get the fastest ROI available for production equipment, and best of all-BEAT YOUR COMPETITORS!

About the Author: