Direct Mail

Sunday, June 7, 2009

'end of Life Solution'


 

Nearly 100 million pieces of direct mail are sent to the wrong address each year costing more than £80 million.*

Returned, unwanted and undelivered mail is a waste of money, time and effort, which can adversely affect the brand and increase opportunities for identity theft. The ?end of life? solution is often neglected but with new EU directives on waste paper going to landfill there is a ?producer responsibility? to ensure effective ?end of life? solution.

Since 1996 Veridata in Chester has provided a dedicated service to process undelivered and returned mail.

It is inevitable that occasionally companies will send mail to somebody who isn't there, what we do is help to stop it happening over and over again, it?s expensive, environmentally damaging, does little for the image, is irresponsible and avoidable.

Geographical location is not a problem it is simple to arrange for Royal Mail to send all undelivered mail to us, they already do it on a daily basis from anywhere in the UK for all our other clients, at no cost.

We efficiently & effectively, sort, open, scan and electronically capture the details and then send the results back to our clients for deletion from your next mailing......that's it, couldn't be simpler.

Veridata have been providing this service to many blue chip clients since 1996 and know the business inside out. Indeed probably the largest credit card Company in the world has been with us every step of the last 12 years, as a consequence this trust has been rewarded with a 50% reduction in it's undeliverables.

* Source The Scotsman 28th August 2008

 

About the Author:

Owner of Veridata Chester Cheshire established 1996. Returned and undelivered mail processing specialists- 'end of life' solution.
No matter that we may mount on stilts, we still must walk on our own legs. And on the highest throne in the world, we still sit only on our own bottom. -Michel de Montaigne

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