Direct Mail

Tuesday, June 2, 2009

Hassle-free Professional Postcard Printing


Preparing for a postcard mailer campaign but worried about the designing, printing and mailing of the postcards. The daunting task of coming up with a stunning postcard design may prove too heavy to shoulder and jeopardize the entire marketing campaign. That is why you need the professional help of experts that can unload you of the hassles of creating quality postcard mailer campaigns and provide peace-of-mind, knowing that they do a terrific postcard printing job for you. A good mailer partner should also be able to provide the database or list service along with a reliable mailing service.

So how do you go about selecting a credible postcard printing company? First, look at their company background. If they have been around for more than 20 years in the printing industry then that is a good indicator. Having a website also boosts confidence because they know the value of keeping in touch with modern technology and innovation. Check for details on their printing equipment and supplies used for postcard prints. A postcard printing company that uses Creo Direct-to-plate offset printers is another good indicator of quality workmanship. Now you know that they have years of experience, but are not behind the times in postcard production techniques and trends.

Designing your postcards can be tough. Not everyone is artistic. Luckily, postcard printing suppliers also offer designing services. There are lots of templates prepared for immediate printing. They also allow you to make minor revisions such as affixing a logo, positioning key phrases or adding extra notes for free. Additional revisions might incur charges too.

Database gathering or list service is another task that should be addressed when creating a postcard mailer campaign. Your mailer database defines the recipients for your postcards. The more defined and personalized the postcard list becomes, the higher the chances that it will be read. Making them act on your message will depend greatly on the postcard design.

After designing, printing and creating the database list for your postcards, it's time to finally to send the mailers on their way. Your postcard partner or supplier should be able to also help out with this task.

One highly recommended postcard printing company I've come across is MyPostCardPrinting at www.mypostcardprinting.com. They have all the earmarks of a dependable postcard printer with years of experience, expert advisers, and complete services that cover design, production and mailing at affordable prices. Turnabouts are fast and their people are very accommodating. Creating a postcard mailer campaign has never been easier for me. So next time you need a hassle-free professional postcard printing supplier, make sure they are reliable, helpful and render quality work that fit the budget.

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