5 Kinds of Postcard Designs - According to Purpose and Usage

The value and versatility of postcards for marketing purposes is no secret amongst us. Postcards are an effective and inexpensive promotional tool for products and services in need of immediate audience response. Various companies and industries have been using postcards for decades proving their timeless efficiency in delivering marketing communication objectives. There are a variety of postcard types that your postcard printing supplier can devise for your specific needs. Here are some of the kinds of postcards labeled by their objectives and best use.

Newsletter Postcard

Postcards designed to deliver information in the same form as a newsletter. The good thing about using postcards as newsletters is that postcards hardly get boring. Information is delivered faster and with more impact. This kind of postcard print works best for announcements like a sale.

Form Postcards

Similar to the order form found in most magazines, your postcards can be inserted into published materials and delivered to people or households that can relate most to the offer. This kind of postcard print works best for sales promotions or subscription services.

Invite Postcards

You can create a sense of urgency using postcards that have an expiry date. Invite postcards can even be used as special admissions to exclusive parties and events. This kind of postcard works best for companies with scheduled trade shows or marketing activities to generate traffic.

Survey Postcards

Indispensable for marketing research, surveys can be made to fit into a postcard design. The valuable customer response can be used a basis for future campaign or to gather insight on existing products and services. This kind of postcard print works best for solution providers.

Display Postcards

Beautifully designed postcards can earn a permanent spot on people's scrapbooks, walls or refrigerator doors. These postcards constantly remind people of their origin and message through captivating visuals. This type of postcard works best for corporate advocacies and socio-civic organizations that need the exposure.

These are but five of the many postcard printing types out there in the market today. There are no limits to what you can do with postcards when you put your mind to work. All it takes is a little creativity and a clear picture of what you want your postcard to do. Postcard applications can carry different importance for various industries, but their effectiveness remains one of the best tools for marketing and promotion.

About the Author:

Neil Carlo Arriola, an experienced copywriter for numerous marketing communications campaigns since 2003 and has worked in cooperation with top-notch advertising agencies in the Philippines. Best known for creating eye-catching and compelling creative works, he is currently expanding his knowledge of evolving marketing techniques and effective SEO practices.

sexy