Postcard Printing and Marketing Made Easy

Postcard mailers are one of the most effective forms of direct marketing. And unlike advertising, postcard printing is simpler and more affordable. Postcard marketing is made easy due to dependable service providers that you can readily find on the internet. A number of postcard printing companies offer an extensive line of services that takes away the worries of facilitating a postcard mailer campaign.

Here are the stages of developing a postcard mailer campaign:

1. Establish Your Objectives

In order to make a successful postcard marketing campaign, you have to first consider what the key message of the campaign will be. Ask yourself what the campaign is for, a big sale or introduction of new products? There is a limited amount of information that can be placed in a postcard so choose your messages well.

2. Make a Database Listing

Once you have figured out why you want to pursue a postcard marketing campaign, figure out who you plan to give the postcards to. Be specific. The more definite the recipients of your postcards, the better the chances of making them act favorably to your campaign. You want to waste a tampon sale postcard by sending it to a single straight guy. He wouldn't have a need for your offer. And that is money out the trash.

3. Postcard Design

Since we already know who we want to talk to, establish a design and copy content that will compel the recipient to read your postcard from cover-to-cover. Choose a relevant image that has impact and be concise with the choice of words. Some of the best postcard designs are those that people keep on their fridges because of the front cover.

4. Postcard Printing

Proof your postcard design to make sure no errors come out during printing. No one wants to attend a Pubic Auction when you meant Public Auction. It's a common and very costly mistake that must be avoided.

5. Postcard Mailing

Most Database lists consist of nothing more than a name and address. Pre-screen and verify the contacts on your list. Make sure that every postcard reaches their intended destination.

6. Follow Up

Following up through phone calls is an optional step in the process depending on the purpose of your postcard campaign.

It may seem like a lot of work, but when properly executed a postcard marketing campaign can create a loyal base of customers and secure a niche market for your business. If you have not had any experience setting up postcard mailers, look for some expert advice. Visit MyPostcardPrinting at www.mypostcardprinting.com to get professional postcard designing, printing, database listing and mailing services at affordable prices. That's the easiest way to producing a postcard mailer campaign that works.

About the Author:

Neil Carlo Arriola, an experienced copywriter for numerous marketing communications campaigns since 2003 and has worked in cooperation with top-notch advertising agencies in the Philippines. Best known for creating eye-catching and compelling creative works, he is currently expanding his knowledge of evolving marketing techniques and effective SEO practices.

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